Writer, Brand Manager, PR Professional and Content Creator — building podcasts, campaigns and brand stories that move audiences.
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Five bodies of work — shows, brands, events and campaigns built end to end.
End-to-End Digital Presence Management
Own the complete digital footprint for this dental practice — website build and upkeep, Google Ads management, Google Business Profile optimisation and social media, all run as one connected system that keeps new patients booking.
Full-Service Digital Marketing
A parallel practice, a distinct voice — paid search, profile management and social content shaped around Trillium's own patient base, with the website kept current as the front door to everything else.
Website Build & Digital Presence Management
Designed and built the clinic's website from the ground up and now manage its entire digital presence — the platform that carries every other marketing effort back to the practice.
Brand Creation & Go-to-Market
Built the brand from the ground up — name, identity, website and entire digital presence — then wrote the marketing playbook and sales processes that carried it forward, laying the foundations for the business before handing it over to the founder.
Event Photography
Commissioned to shoot the Highland Games — capturing the athletes, the crowd and the atmosphere of the event in full flight.
Formats I write, host and produce — audio and video, built as brands rather than episodes.
Long-form conversation on the club, the league and the fans — written, hosted and produced in house.
Tight post-game reads cut for vertical feeds, built to travel past the core audience.
Founders, marketers and makers on the craft behind the work they put out.
A decade of work, year by year. Hover or tap a year to see what I was building at the time.
HB Foods
Advised on brand voice, content direction and go-to-market messaging for a food brand built from the ground up.
Freelance Practice
Running an end-to-end marketing and advertising practice — strategy, websites, campaigns and content — for founders and small teams.
Hover a photo to open it full screen — on mobile, tap it.
Brand, press, podcast or a campaign that needs one person to carry it end to end — tell me what you are building.
